In the America of the 60s, the franchise boom has just started. New chains rush to be the first to open in new cities all across the nation. Starting with a meager franchise in one small town, players will seek to spread their ventures, covering the whole nation with their own brand.
In a crowded market like this, smart choices about when and where to expand, all while keeping an eye on your finances and your competitors, will be the key to success.
In Franchise, players are entrepreneurs, bringing to life the American Dream in the U.S.A. during the 1960s. Starting with a small, newly founded business (such as car rental, a diner, or a coffee shop), they expand into other towns and cities. By adding branches to their businesses, they increase their income and influence.
The player with the greatest influence across the game's regions wins!